Author: Sandra Oliver
Publisher: Kogan Page Publishers
ISBN: 9780749423735
Size: 32.36 MB
Format: PDF, Mobi
Category : Communication in management
Languages : en
Pages : 233
View: 3995

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Book Summary:
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of ...

Author: Paul A Argenti
Publisher: McGraw Hill Professional
ISBN: 9780071379496
Size: 18.31 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 294
View: 7262

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Book Summary:
Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; ...

Author: Alan T. Belasen
Publisher: SAGE
ISBN: 141295035X
Size: 11.68 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 271
View: 2003

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Book Summary:
Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.

Author: Joep Cornelissen
Publisher: SAGE
ISBN: 152971267X
Size: 34.92 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 336
View: 6359

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Book Summary:
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture ...

Author: Rossella Gambetti
Publisher: Macmillan International Higher Education
ISBN: 1137292571
Size: 44.75 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 552
View: 612

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Book Summary:
This book features contributions from leading international MA26s, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Author: Joep Cornelissen
Publisher: SAGE
ISBN: 9780761944362
Size: 68.38 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 206
View: 2380

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Book Summary:
'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.

Author: van Riel Cees
Publisher: Routledge
ISBN: 1134335059
Size: 23.91 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 328
View: 1657

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Book Summary:
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice ...

Author: Argenti
Publisher: Tata McGraw-Hill Education
ISBN: 9780070618169
Size: 22.47 MB
Format: PDF, ePub
Category : Communication in management
Languages : en
Pages : 274
View: 3194

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Book Summary:
It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the corporate communication function.This book emphasizes the importance of strategic ...

Author: Paul A. Argenti
Publisher: McGraw-Hill/Irwin
ISBN: 9780256217230
Size: 39.19 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 258
View: 2670

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Book Summary:
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations.

Author: Michael B. Goodman
Publisher: SUNY Press
ISBN: 9780791420553
Size: 36.13 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 408
View: 2921

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Book Summary:
Corporate liability is most prevalent in the four areas of communication where
these questions play the greatest role : ( 1 ) investment information , ( 2 ) goods
and services marketing , ( 3 ) safety information , and ( 4 ) employee handbooks .

Author: C. B. M. van Riel
Publisher: Financial Times/Prentice Hall
ISBN: 9780131509962
Size: 43.13 MB
Format: PDF, Mobi
Category : Communication in management.
Languages : en
Pages : 239
View: 1972

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Book Summary:
This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation.

Author: Lars Thoeger Christensen
Publisher: SAGE
ISBN: 1849208336
Size: 53.38 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 264
View: 2963

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Book Summary:
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.